The launch builds on D-ID’s recently introduced V4 Expressive Visual Agents, a new generation of digital humans capable of low-latency, natural conversation. With Agentic Videos, D-ID extends these real-time capabilities into video itself, shifting content from a linear, one-way format into a more interactive, two-way experience, with knowledge, memory, a digital human interface, and agentic capabilities.

Video has become the content format of choice, but it has remained one-directional in an increasingly interactive digital world. Agentic Videos combine the most powerful format for content delivery: video, with real-time, interactive AI, creating a more engaging and responsive experience for both viewers and creators.

Viewers can explore content more deeply, ask questions, and personalize their experience, while creators gain richer insight into how audiences engage, where attention holds, and what resonates.

Each Agentic Video includes a visual AI agent – a human-like avatar that is able to conduct a natural conversation with the viewer. It understands the video’s script and context, enabling real-time interaction throughout the experience. Users can ask questions, request clarification, or dive deeper into specific topics via voice or chat. The agent is integrated as an additional layer within the video experience and remains available both during playback and after the video ends, so the experience continues beyond the video itself.

This shift marks a fundamental change in how information is consumed, signaling that agentic workflows are the future of digital engagement, yielding high value across the entire corporate ecosystem. In advertising and product marketing, agentic videos bridge the gap between awareness and conversion by transforming a static commercial into a personalized consultation; potential customers no longer just watch a product demo – they can ask about specific features, compare pricing, or request a tailored use case in real-time. Similarly, for internal corporate applications like learning & development, these videos function as 24/7 subject matter experts. Instead of a passive onboarding session where information is easily forgotten, employees can probe for deeper context on company policy or technical training, ensuring higher knowledge retention and a more intuitive, self-paced learning journey.

Unlike standard interactive video tools, Agentic Videos are powered by real-time AI visual agents that understand both the content and the intent behind user queries. Responses are grounded in the original video script, with the ability to incorporate additional knowledge sources, ensuring answers remain accurate, contextual, and aligned with the creator’s message.

Built on D-ID’s V4 architecture, Agentic Videos benefit from sub-second response latency and advanced expression control, enabling interactions that feel immediate and natural.

The experience is fully integrated into the video player, allowing users to access the AI agent at any point via a dedicated interaction icon. At the end of the video, the agent appears automatically to continue the conversation, extending engagement without interrupting the viewing experience.

Because D-ID’s avatars power both the video and the agent, the same persona carries through the entire experience, enabling a natural shift from watching to interacting, while strengthening continuity and trust.

Agentic Videos also introduce a new layer of analytics for content creators. Organizations can track user interactions, including conversation volume, engagement time, and the topics and sentiment of viewer questions, providing deeper insight into audience needs and content effectiveness.

“Video has always been a one-way medium,” said Gil Perry, Co-Founder and CEO of D-ID. “With our V4 agents, we’ve brought digital humans to scale, enabling natural, real-time interaction. With Agentic Videos, we’re bringing that capability directly into content, so instead of just watching, you’re interacting. This opens up a new, much more effective way for organizations to train their employees, communicate with their clients, and market their products more efficiently.”

The new capability is integrated into the simpleshow platform following D-ID’s 2025 acquisition, enabling enterprises to create and deploy interactive, AI-powered videos across training, customer engagement, and internal communications.

Agentic Videos are available immediately across all subscription plans, with a flexible, credit-based model designed to scale for enterprise use.

Agentic Videos represent the next step in D-ID’s vision of digital humans as the interface layer for enterprise software, evolving from real-time agents (V4) to fully interactive, conversational content experiences.

For more information, visit: https://www.d-id.com/agentic-videos/

About D-ID
D-ID is the world leader in generative AI for video and digital humans, enabling frictionless, real-time interaction through its Real-Time Streaming API. Its technology powers lifelike digital presenters, learning companions, and virtual assistants for Fortune 500 companies and mission-driven organizations alike. With its AI-based explainer video creation platform, it helps organizations in more than 70 countries translate complexity into clear, engaging communication through smart, scalable, and human-centric video experiences.

Press Contact
Leah Stern, D-ID Press Office
press@d-id.com
+44 747 019 6825

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March 16th, 2026 – D-ID, a leader in enterprise-grade AI avatar solutions, today announced the launch of V4 Expressive Visual Agents, a new generation of ultra-high-fidelity digital humans designed for real-time, LLM-connected conversations, as well as scripted long-form enterprise video content.  

Built on a new diffusion-based model, and trained on performances captured from real actors, V4 Expressive Visual Agents deliver faster generation, low latency (sub-0.5-second) conversational turns, and highly accurate lip sync, in up to 4K resolution, enabling expressive, natural interactions that scale reliably across enterprise use cases. 

Available today to 1,500 enterprise customers and millions of subscribers, V4 Avatars are engineered specifically for low-latency delivery, making them suitable for real-time, conversational experiences, as well as longer-form content such as training modules, explainers, and multilingual educational videos. To date, more than 800,000 visual agents and 300 million non-interactive avatars have been created using previous D-ID models. At launch, V4 Expressive Visual Agents are available to users on all D-ID plans, starting from as little as $5.90 a month, showcasing the groundbreaking cost efficiency of the V4 AI model.

Research shows that humanlike facial cues improve knowledge transfer, retention, and comprehension. As a result, enterprises are increasingly adopting high-fidelity avatars for onboarding, training, customer engagement, and internal communications, particularly where clarity, trust, and consistency matter. 

V4 Expressive Visual Agents are the first high-quality expressive avatars to dynamically align with selected sentiments, ensuring that tone and intent match the underlying message. This allows spoken content to land clearly and confidently, with natural pacing and emphasis. They are designed to act as a visual interface layer for AI systems, enabling real-time, two-way interactions rather than one-way video playback. As an LLM responds, the avatar automatically adapts facial expressions and delivery based on context and sentiment, so empathy looks empathetic, urgency feels urgent, and confidence reads as confidence. This makes both customer-facing and employee-facing agents more natural, trustworthy, and effective.

V4 Expressive Visual Agents also add an optional camera layer that enables real-time sentiment awareness, feeding nonverbal cues into both the LLM response and the avatar’s expressive delivery, including tone and facial expression. In addition, V4 Expressive Visual Agents can surface interactive UI elements inline during the conversation, to share contextual visuals such as images, charts, and video, as well as structured interactions like forms and quizzes, enabled via D-ID’s MCP Apps.

Unlike short-form video generation tools optimized for cinematic clips lasting only seconds, V4 Avatars are designed for continuous, consistent output. Enterprises can generate minutes or hours of video with a stable avatar identity, as well as run real-time conversations at scale, at a fraction of the price (70x cheaper than Google VEO 3 Fast), making it far more cost-effective for courses, explainers, multilingual training, and repeatable content series. These savings compound when it comes to real-time interactions, costing pennies per chat when using D-ID.

“We have come a long way since our first models that delighted the world by turning still images into talking portraits,” said D-ID Co-founder and CEO Gil Perry. “Today, with V4, we’re setting a new benchmark for avatar fidelity and performance while keeping it fast enough for real-time conversations and consistent, efficient and secure enough for enterprise scale. This advancement in avatar technology positions D-ID as the frontrunner in providing the visual interface layer for the next wave of AI adoption as businesses seek to make interactions more natural and humanlike.”

Following the acquisition of simpleshow in September 2025, D-ID expanded its enterprise distribution footprint and integrated its AI avatar capabilities into simpleshow’s corporate training and explainer video ecosystem. Since then, D-ID’s ARR has grown by 250%, reflecting cross-sell expansion and increased enterprise demand for interactive AI-driven video.

About D-ID
D-ID is the world leader in generative AI for video and digital humans, enabling frictionless, real-time interaction through its Real-Time Streaming API. Its technology powers lifelike digital presenters, learning companions, and virtual assistants for Fortune 500 companies and mission-driven organizations alike. In September 2025, D-ID acquired simpleshow, the global pioneer in AI-based explainer video creation. Based in Berlin, simpleshow helps organizations in more than 70 countries simplify complex messages through smart, scalable, and human-centric video communication.

Press Contact
Leah Stern, D-ID Press Office
press@d-id.com 

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The story explains how the system works in practice: it can listen to the ongoing conversation, then present three possible replies that the user can select—often via eye-tracking—based on the AI’s understanding of the person. It includes real examples, like Leah Stavenhagen, whose AI was trained on her writing and interviews, and it highlights why this matters medically and emotionally: reducing the strain of laborious spelling, avoiding awkward pauses, and keeping people active in the flow of dialogue. 

Computer Weekly also gets into the rollout and the ecosystem behind it: the foundation plans to make the software free to use (with a subscription option for advanced features), and a two-year trial led by Tecnológico de Monterrey is planned to evaluate impact. It explicitly credits the technology stack—D-ID for the animated digital avatar layer, ElevenLabs for voice cloning, Irisbond for eye-tracking, and Nvidia GPUs—and closes on a simple idea: when an avatar can bring back someone’s smile, they’re not just “heard,” they’re present again.  

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The article traces VoXAI’s roots to the late roboticist Dr. Peter Scott-Morgan, whose “dignity-by-design” mission lives on through SMF—and through Bernard Muller, SMF’s chief technologist, who is fully paralyzed with ALS and architected the system using only eye-tracking. In practice, a microphone captures the ongoing conversation, AI rapidly generates a few possible replies, and the user selects one with their eyes; the response is then delivered instantly through an on-screen avatar in the user’s own voice, with facial nuance and emotional expression that can continue learning over time. 

Observer also spotlights the collaboration behind the platform: D-ID provides the real-time avatar engine that animates facial expressions and natural mouth movement, alongside partners including ElevenLabs (voice), Irisbond (eye-tracking), Nvidia (real-time performance), and Lenovo (hardware). It closes on the bigger stakes—restoring dignity and participation—and SMF’s push to change the economics of assistive communication.

The post Observer: Built by and for People With Paralysis, This ALS Tech Gives A.I. a Human Voice appeared first on D-ID.

The article gives readers a behind-the-scenes look at how the system works and why it’s different from traditional AAC tools: instead of only producing functional words, VoXAI aims to convey warmth, empathy, frustration, and humor in the moment. It also spotlights Bernard Muller — a technologist fully paralyzed by ALS — who architected the system using only eye-tracking, and includes perspectives from SMF leadership and D-ID’s CEO Gil Perry on what “being understood” really means for identity and relationships.

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The piece describes how the avatar is designed to look and sound like the user, capturing their face, voice, and expressive cues like emotion, tone, and inflection. It also suggests the system can be trained on personal context so it responds in a way that feels authentic to the individual. In conversation, a microphone listens to the exchange, the AI generates three possible responses, and the user selects one using eye-tracking—aiming to keep up with the natural rhythm of dialogue in just a few seconds.

The article introduces the software as SMF VoXAI, driven by the Scott-Morgan Foundation and architected via eye-tracking by SMF chief technologist Bernard Muller, who is fully paralysed with ALS. It highlights the scale of unmet need for people with severe speech limitations, and positions this approach as a step toward broader access. It also notes VoXAI was created in partnership with D-ID, which contributed the avatar technology, alongside ElevenLabs for voice and Nvidia hardware, and is being developed with the goal of making the software available for free while the team works toward a scalable hardware setup.

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The deal is a category play, positioning D-ID to recharge corporate communications and help define the next user interface for enterprise AI by marrying lifelike avatars with familiar video-creation workflows and a large enterprise customer base. In short, a bid to move to the front of the pack as interactive AI goes mainstream.

The post Forbes: D-ID Acquires Simpleshow To Lead $50 Billion Interactive AI Market appeared first on D-ID.

The deal expands D-ID’s reach with a large, enterprise-grade customer base and opens near-term cross-sell opportunities, all while reinforcing a shared commitment to security, privacy, and responsible AI. A joint roadmap will introduce virtual trainers, conversational onboarding assistants, and more—on a single platform built to lead the category. 

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September 16, 2025 –  D-ID, the leading platform for the generation of digital humans, today announced its acquisition of AI video pioneer simpleshow for an undisclosed amount. Operating under the D-ID brand, the newly formed joint company is set to revolutionize enterprise communication through the power of conversational visual agents, immediately assuming a leading position in the Enterprise AI Video and Interactive Avatar markets.

The combined company unites D-ID’s cutting-edge interactive AI Visual Agents and AI avatar technologies with simpleshow’s industry-leading explainer video maker. It will offer the most comprehensive, enterprise-grade platform for human-like, two-way video communication.

With over 15 years of experience in AI-driven video creation, simpleshow serves a global enterprise customer base of more than 1,500 corporate clients, mainly Fortune companies. Combining this expertise with D-ID’s pioneering real-time avatar technology will enable companies to deploy fully digital employees across a wide range of corporate functions.

Whether it’s a sales development representative, product expert, trainer, coach, or HR onboarding assistant – enterprises receive interactive, personalized avatars that can engage in two-way conversations, perform actions (agentic capabilities), answer questions in real-time, conduct role-playing, and deliver hyper-personalized content.  The solution is scalable, multilingual, secure, and easy to integrate into existing workflows.

“Our vision is to make corporate communication more human, scalable, and efficient,” says Gil Perry, CEO and co-founder of D-ID. “By combining the two companies’ tech stacks and providing simpleshow’s clients with advanced AI solutions, we are well-positioned to lead the Interactive Digital Human market.”

“At the heart of this partnership are shared values – simplicity, innovation, and a deep commitment to empowering enterprise communication,” says simpleshow CEO Karsten Boehrs. “D-ID and simpleshow complement each other perfectly: real-time avatar technology meets strength in scalable video creation. Together, we’re unlocking powerful new possibilities for our clients by combining intuitive storytelling with the next generation of digital human interaction.”

“We’ve backed D-ID from the very beginning because of their rare combination of deep talent, cutting-edge technology, and bold vision. With the acceleration of AI, the company is well poised to capture the opportunity to be the go to video platform. This combination brings together the industry’s best real‑time digital humans with the most trusted enterprise story‑telling engine,” said Manish Agarwal, General Partner at AVP. “It’s rare to see two tech stacks snap together this cleanly, and even rarer to combine complementary customer bases. We’re excited to continue to support a world-class team that’s redefining how businesses communicate and engage in the AI era.”

Ansgar Gruendler, Head of DACH Region at Tata Communications comments:  “simpleshow has been a trusted partner for years in creating engaging animated learning content. We had an early look at the new joint solution – and we’re genuinely impressed. Combining easy-to-digest videos with real-time interaction helps us stay ahead in AI-driven process optimization and supports faster growth across our teams.”

“At Microsoft, we see potential in the acquisition of simpleshow by D-ID,” said Annie Pearl, CVP and GM, Azure Experiences and Ecosystems, Microsoft.  “The integration of D-ID’s advanced visual agents with simpleshow’s streamlined video creation platform creates a powerful, enterprise-grade solution, all backed by the security and scale of Azure.”

The acquisition positions D-ID as a global leader in the rapidly expanding $50 billion digital human market. By leveraging technological excellence, a commitment to security and ethics, a robust client base, and partnerships with industry giants, the joint company will provide the UI for the AI age. The companies expect to complete the merger in Q4 2025, subject to regulatory approval.

About D-ID
D-ID powers hyper-realistic digital humans to serve as dynamic interfaces for Large Language Models and autonomous agents, revolutionizing AI-driven communication with secure, enterprise-grade solutions.About simpleshow
simpleshow is the global player in AI-based explainer video creation. Based in Berlin, simpleshow helps companies in over 70 countries simplify complex messages through smart, scalable video communication.

Media Contact
Susanne Ilemann
press@d-id.com

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