Video campaigns is a product for marketers who want to send personalized video campaigns, at scale. To use this product, we assume that you, the marketer, is working with an email marketing platform such as Hubspot, Mailchimp or other (it works with any). 

How is it different from other personalized video campaigns products?

While there are other products that create personalized videos, they require the user to generate all their videos in advance. Considering email open rate and click-through-rate (CTR), that means that the vast majority of the videos generated (and paid for), will never be viewed. D-ID, however, uses its real time AI capabilities to stream the videos on demand. That means that we only charge credits for customers who have opened the email and clicked the video link. 

How much does it cost?

Since we’re streaming the campaign videos, you will be charged based on streaming costs (1 credit = 30 seconds of streaming).

How can I predict the cost?

Use our credits calculator to estimate your campaign credits consumption. Enter your campaign’s expected recipient count, and your expected click rate, and we’ll calculate your credits cost (we’ll be estimating your video duration):

How to use

First, click ‘Create campaign’

Step 1: Choose avatar

Step 2: Avatar script

Choose language and voice

Then, add the dynamic fields (personalized fields) you’d like to use in your script, just as they appear in your email marketing platform.
For example, if you’d like the avatar to address the user by her first name and using Hubspot, add {{contact.firstname}}, and click Enter. If you’re using Mailchimp, add *|FNAME|* for the same purpose.

Once you’ve added your dynamic fields, it’s time to write the avatar script. To add a dynamic field to the script, simply click the field and it will be added. 
Watch this video tutorial to learn more:

Step 3: Design the video page
Since email clients cannot play video inside an email, we will provide you an avatar-animated GIF thumbnail to be included in your email. When your users will click it, they will be directed to your video landing page. 
You can:

• Add your logo
• Add title
• Add description
• Add a  call to action, and design it

Step 4: Publish your campaign:
Once you’ve created your campaign, it’s default is set to “unpublished.” Use the campaign menu to publish it:

From the Publish campaign modal, copy the animated GIF and paste it into your email campaign editor in  your chosen email provider: 

Then, click the Copy URL, and paste it as the link to the GIF image in your email. For example:

•  If using Hubspot, you will need to replace {{UID}} with {{contact.email}}

• If using Mailchimp, replace {{UID}} with *|email|*

•  For other email marketing platforms, replace {{UID}} with the user email personalization token.

How to find my email marketing platform personalization fields

• Hubspot
• Mailchimp
• Active campaign 
• GetResponse 
• Drip
• Customer.io
• Brevo
• Braze
• Hatch
• ActiveTrail
• Klaviyo

How do I start?

Just click here

The post Getting started with Video Campaigns appeared first on D-ID.

MyHeritage’s huge international database includes a large number of photos of family members, often long departed. And many of these images are not in great condition and in many cases there was never video footage of them.

In a bid to get their users closer to their family history, MyHeritage has been adding tools which allow users to colorize and re-color old and often poor-quality images. But they wanted to go beyond just still images. They wanted to create a real emotional resonance with the people in these old photos.

The answer was D-ID’s AI face platform and particularly our Live Portrait product. 

This artificial intelligence-based technology enables the creation of high-quality, realistic footage, using any “driver” video, to guide the movements, expressions, and speech of a target still photo. A single photo is all it takes to create the magic of Live Portrait.

Working really closely with MyHeritage’s tech team, we were able to embed our solution into the heart of their system – an on-premise solution which would ensure user privacy, which is a core to D-ID’s values.

As soon as we all saw some of the early outputs we knew we were on the right track. The results were stunning. But we were still not prepared for the wave of interest from the users themselves when it was finally launched.

In the first days, millions of images were uploaded and animated. And it drove a massive spike in sign-ups and subscriptions to MyHeritage. 

And best of all, users love it:

This actually moved me to tears, I have never seen a moving image of Dad, he sadly died when I was 3, incredible and emotional thank you @MyHeritage #RootsTechConnect #RootsTech21 #DeepNostalgia https://t.co/2yTuYhgYSe

— Paul Chiddicks (@chiddickstree) February 25, 2021

My breath has officially been taken away. This photo brought to life is my grandmother’s graduation from college, when she smiled I smiled. She died in 1994 but I will admit I was a tad choked up seeing her as if she was alive… Thank you @MyHeritage. Thank you. pic.twitter.com/2h5fn0RRXs

— Daniel’s Genealogy (@DanielGenealogy) February 25, 2021

Bonjour @MyHeritage, vous venez de me faire pleurer devant le magnifique portrait animé lorsqu’elle était jeune de ma tendre grand-mère disparue
Ca s’appelle “Deep Nostalgia” et c’est aussi émouvant qu’époustouflant !#généalogie #archives #émotions pic.twitter.com/ztPMdBpHC0

— Juloz (@juloz_1) February 25, 2021

In the words of MyHeritage Founder and CEO, Gilad Japhet:

“You get a ‘wow moment’ when you see a treasured family photo come to life with deep nostalgia. Seeing our beloved ancestors’ faces come to life in an AI video simulation lets us imagine how they might have been in reality, and provides a profound new way of connecting to our family history.”

D-ID CEO and co-founder Gil Perry said:

“The new product is the result of exciting cooperation between two innovative companies. We are happy our technology will be accessible to millions of people on MyHeritage and hope they will enjoy the video simulation capabilities applied to their historical photos.”

The post How MyHeritage Brought Family Pictures To Life Using D-ID’s Live Portrait appeared first on D-ID.