{"id":13191,"date":"2026-02-12T07:39:55","date_gmt":"2026-02-12T07:39:55","guid":{"rendered":"https:\/\/www.d-id.com\/?post_type=af-resource&#038;p=13191"},"modified":"2026-02-19T08:21:31","modified_gmt":"2026-02-19T08:21:31","slug":"how-hakuhodo-technologies-used-d-id-to-drive-engagement","status":"publish","type":"af-resource","link":"https:\/\/www.d-id.com\/https\/wwwd-idcom\/resources\/case-study\/hakuhodo-visual-agent\/","title":{"rendered":"From Stage to Screen: How Hakuhodo Technologies, the core technology arm of Hakuhodo DY Group, Used D-ID Avatars to Drive Real Engagement"},"content":{"rendered":"<section class=\"c-block c-margin c-margin--top-default c-margin--bottom-default c-padding--top-none c-padding--bottom-none c-paddingm--top-default c-paddingm--bottom-default c-block b-resource-inner b-resource-inner--page-how-hakuhodo-technologies-used-d-id-to-drive-engagement  align b-resource-inner-layout-default b-resource-inner--layout-default b-resource-inner-items-5 b-resource-inner-style-default\" id=\"b-resource-inner-1\">\n\t<div class=\"b-resource-inner__container b-resource-inner--without-form\">\n\t\t<header class=\"b-resource-inner__head\">\n\t\t\t\t\t\t\t<p class=\"b-resource-inner__breadcrumbs\"><span><span><a href=\"https:\/\/www.d-id.com\/\">Home<\/a><\/span><\/span><\/p>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"b-resource-inner__categories\">\n\t\t\t\t\tCase Studies\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t<h1 class=\"b-resource-inner__title\">\n\t\t\t\tFrom Stage to Screen: How Hakuhodo Technologies, the core technology arm of Hakuhodo DY Group, Used D-ID Avatars to Drive Real Engagement\n\t\t\t<\/h1>\n\n\t\t\t\t\t\t\t<div class=\"b-resource-inner__share\">\n\t\t\t\t\t<div class=\"c-share\">\n\t<ul class=\"c-share__list\">\n\t\t\t\t\t\t\t\t\t<li class=\"c-share__item\">\n\t\t\t\t\t<a rel=\"noopener noreferrer\" target=\"_blank\" class=\"c-share__btn c-share__btn-facebook\" href=\"http:\/\/www.facebook.com\/share.php?u=https%3A%2F%2Fwww.d-id.com%2Fhttps%2Fwwwd-idcom%2Fresources%2Fcase-study%2Fhakuhodo-visual-agent%2F\" aria-label=\"Share on Facebook\">\n\t\t\t\t\t\t<i class=\"fab fa-facebook-f\"><\/i>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"c-share__item\">\n\t\t\t\t\t<a rel=\"noopener noreferrer\" target=\"_blank\" class=\"c-share__btn c-share__btn-twitter\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.d-id.com%2Fhttps%2Fwwwd-idcom%2Fresources%2Fcase-study%2Fhakuhodo-visual-agent%2F&amp;text=From+Stage+to+Screen%3A+How+Hakuhodo+Technologies%2C+the+core+technology+arm+of+Hakuhodo+DY+Group%2C+Used+D-ID+Avatars+to+Drive+Real+Engagement\" aria-label=\"Share on Twitter\">\n\t\t\t\t\t\t<i class=\"fab fa-twitter\"><\/i>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"c-share__item\">\n\t\t\t\t\t<a rel=\"noopener noreferrer\" target=\"_blank\" class=\"c-share__btn c-share__btn-linkedin\" href=\"https:\/\/www.linkedin.com\/cws\/share?url=https%3A%2F%2Fwww.d-id.com%2Fhttps%2Fwwwd-idcom%2Fresources%2Fcase-study%2Fhakuhodo-visual-agent%2F\" aria-label=\"Share on Linkedin\">\n\t\t\t\t\t\t<i class=\"fab fa-linkedin-in\"><\/i>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"c-share__item\">\n\t\t\t\t\t<a rel=\"noopener noreferrer\" target=\"_blank\" class=\"c-share__btn c-share__btn-email\" href=\"mailto:?subject=From+Stage+to+Screen%3A+How+Hakuhodo+Technologies%2C+the+core+technology+arm+of+Hakuhodo+DY+Group%2C+Used+D-ID+Avatars+to+Drive+Real+Engagement&amp;body=https%3A%2F%2Fwww.d-id.com%2Fhttps%2Fwwwd-idcom%2Fresources%2Fcase-study%2Fhakuhodo-visual-agent%2F\" aria-label=\"Share on Email\">\n\t\t\t\t\t\t<i class=\"fas fa-envelope\"><\/i>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/header>\n\t\t<div class=\"b-resource-inner__body\">\n\t\t\t<div class=\"b-resource-inner__left\">\n\t\t\t\t\t\t\t\t\t<div class=\"b-resource-inner__entry-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-text b-resource-inner__text default\">\n\t\t<h3 class=\"c-el c-title c-section-header__title has-line-breaks has-primary-color\">A Case Study<\/h3>\n\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-resource-inner__entry-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-text b-resource-inner__text default\">\n\t\t<p><strong>Name<\/strong>: <a href=\"https:\/\/www.hakuhodo-technologies.co.jp\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hakuhodo Technologies<\/span><\/a><img decoding=\"async\" class=\"alignright wp-image-13421 size-full\" src=\"https:\/\/www.d-id.com\/wp-content\/uploads\/2026\/02\/Hakuhodo-logo-square.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.d-id.com\/wp-content\/uploads\/2026\/02\/Hakuhodo-logo-square.png 300w, https:\/\/www.d-id.com\/wp-content\/uploads\/2026\/02\/Hakuhodo-logo-square-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-resource-inner__entry-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-text b-resource-inner__text default\">\n\t\t<h2><span style=\"font-weight: 400;\">Meeting Japan\u2019s Rising Demand for Virtual Humans<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When the rising demand for virtual humans in Japan met the need for authentic, real-time interactions, Hakuhodo Technologies turned to D-ID\u2019s streaming avatar technology for delivery.<\/span><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hakuhodo Technologies, the core technology arm of the Hakuhodo DY Group, one of the world\u2019s top 10 integrated marketing and innovation groups, partnered with D-ID to create personalized, culturally resonant virtual experiences while addressing complex technical challenges, including Japanese-language latency.<\/span> <span style=\"font-weight: 400;\">The collaboration led to breakthrough projects, from a live avatar stage event to an <\/span><span style=\"font-weight: 400;\">award-winning<\/span><span style=\"font-weight: 400;\"> \u201cAI rap business card\u201d, showcasing how next-generation AI can power more engaging brand experiences.<\/span><b><\/b><\/p>\n<h2><span style=\"font-weight: 400;\">About Hakuhodo DY Group: A Leader in Innovation and Advertising in Japan<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hakuhodo DY Group consists of 453 subsidiaries and affiliates with a combined total of over 29,386 employees working in over 30 countries and regions around the world. The group consistently ranked among the world\u2019s <\/span><a href=\"https:\/\/adage.com\/article\/datacenter\/agency-report-2024-biggest-companies\/2550686\"><span style=\"font-weight: 400;\">top 10 largest agency groups<\/span><\/a><span style=\"font-weight: 400;\"> by Ad Age and it is a second largest agency group in Japan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company leverages world-class research and marketing skill, outstanding creativity, and deep digital expertise to craft innovative, human-centered marketing solutions tailored to each client\u2019s needs.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Growing Demand for Virtual Humans: HAKUHODO Technologies\u2019 Challenges and Needs<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Rising Market Demand and Language Barriers in Japan<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The demand for virtual humans is rapidly growing in the Japanese market, with many companies actively seeking services that can be integrated into their proprietary systems and promotional initiatives. However, no providers were offering fully developed and reliable solutions to meet this demand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, the limited availability of high-quality Japanese-language datasets posed a major challenge in developing voice systems capable of delivering fluent, natural Japanese speech.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">HAKUHODO Technologies\u2019 Expectations for Customized Avatar Solutions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">HAKUHODO Technologies anticipated further development in avatar variety and customization to help businesses deliver more personalized and culturally resonant virtual experiences. They sought a solution that combined technical excellence with scalability and cultural relevance.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why HAKUHODO Technologies Chose D-ID as their AI Avatar Solution<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Criteria for Choosing a Streaming Avatar Provider<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">HAKUHODO Technologies selected D-ID\u2019s Premium+ avatars with streaming API integration based on the following criteria:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Low-cost and fast implementation of custom avatars.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High delivery quality suitable for professional, large-scale use.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technology leadership: HAKUHODO Technologies trusted D-ID\u2019s leadership in facial replication and lip sync innovation from the outset of the partnership.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Building a Japan-Specific Streaming Pipeline: The Implementation Process<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">HAKUHODO Technologies and D-ID worked closely to develop a Japan-specific delivery pipeline, integrating D-ID\u2019s avatars with a specialized Japanese-language text-to-speech (TTS) model.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One initial hurdle was high latency, which hindered real-time interaction. The team successfully reduced response times to under three seconds through dedicated optimization efforts, enabling smooth, engaging live experiences.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Real-World Deployments and Long-Term Benefits of Virtual Human Integration<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">HAKUHODO Technologies deployed D-ID\u2019s technology in two innovative projects:<\/span><\/p>\n<h3><strong>Automobile Sector Event<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">At a major industry event, a company executive engaged in a live on-stage interaction with his own avatar, enhancing the presentation\u2019s quality at minimal cost and production time by using D-ID and the company\u2019s TTS model.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The event&#8217;s success sparked discussions about implementing virtual sales representatives across the client\u2019s broader sales platforms.<\/span><\/p>\n<h3><strong>AI Rap Business Card<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">HAKUHODO Technologies developed a new service, the AI RAP BUSINESS CARD, powered by D-ID. This service allowed users to create personalized rap music videos introducing themselves, which could be shared as digital business cards.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Launched at a company orientation ceremony for several hundred new employees, the project received widespread media attention. It was shortlisted for the Media Creative award at the <\/span><a href=\"https:\/\/www.acc-awards.com\/\"><span style=\"font-weight: 400;\">ACC Tokyo Advertising Awards<\/span><\/a><span style=\"font-weight: 400;\"> which is Japan\u2019s biggest advertising awards. It also received worldwide recognition for winning Technology category gold and Internal Communication category silver at <\/span><a href=\"https:\/\/prawardsasia.com\/\"><span style=\"font-weight: 400;\">PR Awards Asia-Pacific<\/span><\/a><span style=\"font-weight: 400;\">, Internal Communication\u00a0category WINNER at <\/span><a href=\"https:\/\/www.ipra.org\/golden-world-awards\/trophies\/\"><span style=\"font-weight: 400;\">IPRA GOLDEN AWARDS<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-resource-inner__entry-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-media b-resource-inner__media c-media--picture\">\n\t\t\t\t\t\t<picture class=\"c-picture\">\n\t\n\t\t<img decoding=\"async\" width=\"1720\" height=\"920\" src=\"https:\/\/www.d-id.com\/wp-content\/uploads\/2026\/02\/JPM-for-Hakuhudo.png\" class=\"c-image c-picture__image\" alt=\"A portrait of a woman is displayed on a screen in a laundromat for a D-ID case study with Hahuhodo Technologies. Japanese text boxes about daily life and customer support appear, with washing machines and customers in the background.\" srcset=\"https:\/\/www.d-id.com\/wp-content\/uploads\/2026\/02\/JPM-for-Hakuhudo.png 1720w, https:\/\/www.d-id.com\/wp-content\/uploads\/2026\/02\/JPM-for-Hakuhudo-300x160.png 300w, https:\/\/www.d-id.com\/wp-content\/uploads\/2026\/02\/JPM-for-Hakuhudo-1024x548.png 1024w, https:\/\/www.d-id.com\/wp-content\/uploads\/2026\/02\/JPM-for-Hakuhudo-768x411.png 768w, https:\/\/www.d-id.com\/wp-content\/uploads\/2026\/02\/JPM-for-Hakuhudo-1536x822.png 1536w\" sizes=\"(max-width: 1720px) 100vw, 1720px\" \/>\n<\/picture>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"c-media__caption\">\n\t\t\t\tAI-Powered Virtual-Human Retail Staff Showcased at JPM SHOW 2025\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-resource-inner__entry-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-text b-resource-inner__text default\">\n\t\t<p><span style=\"font-weight: 400;\">At JPM SHOW 2025<\/span><b>,<\/b><span style=\"font-weight: 400;\"> HAKUHODO Technologies introduced an AI-powered in-store customer-service system where shoppers can interact with four virtual-human avatars, including famous public figure and former pro wrestler Riki Choshu, to uncover their \u201cfuture scenario\u201d through real-time dialogue and receive tailored product recommendations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This experience helps reduce comparison fatigue, encourages additional purchases, and provides retailers with valuable customer insights while supporting more efficient store operations.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Expected Ongoing Business Advantages<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">HAKUHODO Technologies emphasizes that success comes from setting clear creative goals and finding synergy between ideas and technology. With D-ID\u2019s powerful platform, companies can push the boundaries of what\u2019s possible when imagination meets innovation.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expansion of virtual human capabilities across sales, marketing, and internal communications.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Greater personalization in client and employee engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased creative applications of AI technology to drive brand differentiation.<\/span><\/li>\n<\/ul>\n\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<figure class=\"wp-block-pullquote has-s-font-size\" style=\"border-style:none;border-width:0px\"><blockquote><p>\u201cOur goal is to use technology in the most creative and impactful ways, and D-ID has provided us with an incredible tool to bring some of our most ambitious and original ideas to life.\u201d<br><\/p><cite><strong>Ken Matsuzaki<br><\/strong>Creative Technologist \/ Hakuhodo Technologies<br><\/cite><\/blockquote><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<\/blockquote>\n\n\n<section class=\"c-block c-margin c-margin--top-default c-margin--bottom-default c-padding--top-default c-padding--bottom-default c-block b-buttons b-buttons--page-how-hakuhodo-technologies-used-d-id-to-drive-engagement  align b-buttons-layout-default b-buttons--layout-default b-buttons-style-default\" id=\"b-buttons-1\">\n\t<div class=\"container\">\n\t\t<div class=\"c-button-collection\">\n\t\t\t\t\t<div class=\"c-button-collection__item\">\n\t\t\t\t<a href=\"https:\/\/www.d-id.com\/contact-us\/\" class=\"c-link btn c-button c-button btn-arrow btn-outline-dark\" aria-label=\"Learn More About Enterprise Plans\">\n\t\n\tLearn More About Enterprise Plans\n\t\n\t\n\t\n\t\t\t<svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" role=\"presentation\">\n\t\t\t<path d=\"M1.30225 13.0525H12.2991V2.05567\" stroke=\"#FF882E\" stroke-width=\"2\"\/>\n\t\t\t<line y1=\"-1\" x2=\"16.3571\" y2=\"-1\" transform=\"matrix(-0.707107 -0.707107 -0.707107 0.707107 11.5664 13.9443)\" stroke=\"#FF882E\" stroke-width=\"2\"\/>\n\t\t<\/svg>\n\t\n\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"author":22,"featured_media":13421,"parent":0,"template":"","af-resource-category":[94],"class_list":["post-13191","af-resource","type-af-resource","status-publish","has-post-thumbnail","hentry","af-resource-category-case-study"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - 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