{"id":2698,"date":"2021-10-15T14:21:16","date_gmt":"2021-10-15T14:21:16","guid":{"rendered":"https:\/\/didops.wpengine.com\/?page_id=2698"},"modified":"2025-07-31T07:06:20","modified_gmt":"2025-07-31T07:06:20","slug":"ethics-in-ai","status":"publish","type":"page","link":"https:\/\/www.d-id.com\/ethics-in-ai\/","title":{"rendered":"Pledge for the ethical use of synthetic media"},"content":{"rendered":"\n<p>As privacy experts and leaders in the AI synthetic media space, we are well aware of the vast opportunities this sector presents. Synthetic media leverages creativity through the use of generative AI and can also streamline processes to generate significant time and resource savings. <br><br>However, as with many modern technologies, it also brings with it risks such as bias, misuse by malicious actors, and the potential to spread disinformation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-m-font-size\" id=\"h-the-use-of-our-technology\" style=\"font-style:normal;font-weight:700\">The use of our technology<\/h2>\n\n\n\n<p>We strive to use our technology for good, and to see this young and exciting industry evolve in a positive direction. We see it as our responsibility to help ensure that synthetic media is used in an ethical way, and to help lead the industry in achieving this. <br><br>As the use of this powerful technology grows exponentially, it creates an urgency to establish clear industry guidelines. <br><br>To that end, D-ID has partnered with leading privacy experts and ethicists to establish ethical guidelines and codes-of-conduct for this technology. This is a pledge we are making to bring transparency and fairness to our product and how we and our partners deploy them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-m-font-size\" style=\"font-style:normal;font-weight:700\">Our Pledge<\/h2>\n\n\n\n<p>We have issued a pledge for how we intend to operate our business in an ethical way, and also intend it as a call for others in the industry to adopt it. <br><br>This pledge begins, but does not end, our commitment. It represents the start of an ongoing dialogue with our customers, the wider industry and consumers, as well as regulators and lawmakers. We will continue to work to maintain and build on these commitments. <br><br>We hope more partners will join us in making this a reality, to seize this opportunity to earn and grow consumer trust in what we all do.<\/p>\n\n\n\n<p style=\"font-size:14px\">January, 2024<\/p>\n\n\n<section class=\"c-block c-margin c-margin--top-default c-margin--bottom-default c-padding--top-none c-padding--bottom-default c-paddingm--top-default c-paddingm--bottom-default c-block b-media-columns-repeater b-media-columns-repeater--page-ethics-in-ai  align b-media-columns-repeater-layout-default b-media-columns-repeater--layout-default b-media-columns-repeater-items-3 b-media-columns-repeater-style-signatures b-media-columns-repeater--style-signatures\" id=\"b-media-columns-repeater-1\">\n\t<div class=\"c-background c-background--container\" style=\"--bg-color: \">\n    \n    \n    \t    <div class=\"c-background__content\">\n\t\t\t<div class=\"container\">\n\t\t\t<div class=\"b-media-columns-repeater__inner\">\n\t\t\t\t<div class=\"b-media-columns-repeater__head\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"b-media-columns-repeater__body\">\n\t\t\t\t\t<div class=\"b-media-columns-repeater__items\" data-af-eq-items=\".b-media-columns-repeater__item-media, .b-media-columns-repeater__item-title, .b-media-columns-repeater__item-text\" data-af-eq-group-by=\"992: 3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-media-columns-repeater__item\">\n\t\t\t\t\t\t\t\t<div class=\"c-media b-media-columns-repeater__item-media c-media--picture\">\n\t\t\t\t\t\t<picture class=\"c-picture\">\n\t\n\t\t<img decoding=\"async\" width=\"203\" height=\"93\" src=\"https:\/\/www.d-id.com\/wp-content\/uploads\/2023\/03\/Jangminho_signature-1.png\" class=\"c-image c-picture__image\" alt=\"Signature of Gil Perry\" \/>\n<\/picture>\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<p class=\"c-el c-title b-media-columns-repeater__item-title default\">\n\tGil Perry\n<\/p>\n\n\t\t\t\t\t\t\t\t<div class=\"c-text b-media-columns-repeater__item-text default\">\n\t\t<p>Co-Founder &amp; CEO<\/p>\n\n\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-media-columns-repeater__item\">\n\t\t\t\t\t\t\t\t<div class=\"c-media b-media-columns-repeater__item-media c-media--picture\">\n\t\t\t\t\t\t<picture class=\"c-picture\">\n\t\n\t\t<img decoding=\"async\" width=\"248\" height=\"93\" src=\"https:\/\/www.d-id.com\/wp-content\/uploads\/2023\/03\/Nguye\u0302\u0303n_Va\u0306n_Bi\u0300nh__Nguyen_Van_Binh_signature-1.png\" class=\"c-image c-picture__image\" alt=\"Signature of Eliran Kuta\" \/>\n<\/picture>\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<p class=\"c-el c-title b-media-columns-repeater__item-title default\">\n\tEliran Kuta\n<\/p>\n\n\t\t\t\t\t\t\t\t<div class=\"c-text b-media-columns-repeater__item-text default\">\n\t\t<p>Co-Founder &amp; CTO<\/p>\n\n\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-media-columns-repeater__item\">\n\t\t\t\t\t\t\t\t<div class=\"c-media b-media-columns-repeater__item-media c-media--picture\">\n\t\t\t\t\t\t<picture class=\"c-picture\">\n\t\n\t\t<img decoding=\"async\" width=\"203\" height=\"93\" src=\"https:\/\/www.d-id.com\/wp-content\/uploads\/2023\/03\/1024px-Chris_Hemsworth_Signature-1.png\" class=\"c-image c-picture__image\" alt=\"Signature of Sella Blondheim\" \/>\n<\/picture>\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<p class=\"c-el c-title b-media-columns-repeater__item-title default\">\n\tSella Blondheim\n<\/p>\n\n\t\t\t\t\t\t\t\t<div class=\"c-text b-media-columns-repeater__item-text default\">\n\t\t<p>Co-Founder &amp; C0O<\/p>\n\n\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"c-block c-margin c-margin--top-default c-margin--bottom-default c-padding--top-default c-padding--bottom-none c-paddingm--top-default c-paddingm--bottom-default c-block b-centered-title-text-media b-centered-title-text-media--page-ethics-in-ai  align b-centered-title-text-media-layout-default b-centered-title-text-media--layout-default b-centered-title-text-media-style-default\" id=\"b-centered-title-text-media-1\">\n\t<div class=\"c-background c-background--container\" style=\"--bg-color: \">\n    \n    \n    \t    <div class=\"c-background__content\">\n\t\t\t<div class=\"container\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"c-button-collection\">\n\t\t\t\t\t<div class=\"c-button-collection__item\">\n\t\t\t\t<a href=\"https:\/\/www.d-id.com\/wp-content\/uploads\/2024\/06\/D-ID-Ethics-Manifesto-Pledge-June-2024.pdf\" class=\"c-link btn c-button c-button btn-arrow btn-outline-dark\" target=\"_blank\" aria-label=\"Download Pledge\" rel=\"noopener noreferrer\">\n\t\n\tDownload Pledge\n\t\n\t\n\t\n\t\t\t<svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" role=\"presentation\">\n\t\t\t<path d=\"M1.30225 13.0525H12.2991V2.05567\" stroke=\"#FF882E\" stroke-width=\"2\"\/>\n\t\t\t<line y1=\"-1\" x2=\"16.3571\" y2=\"-1\" transform=\"matrix(-0.707107 -0.707107 -0.707107 0.707107 11.5664 13.9443)\" stroke=\"#FF882E\" stroke-width=\"2\"\/>\n\t\t<\/svg>\n\t\n\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>As privacy experts and leaders in the AI synthetic media space, we are well aware of the vast opportunities this sector presents. Synthetic media leverages creativity through the use of generative AI and can also streamline processes to generate significant time and resource savings. However, as with many modern technologies, it also brings with it&#8230;<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/ethics-page.blade.php","meta":{"_acf_changed":false,"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-2698","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pledge for the ethical use of synthetic media | D-ID<\/title>\n<meta name=\"description\" content=\"D-ID pledges to use its AI video technology responsibly to prevent misuse by malicious actors, and the spread of disinformation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.d-id.com\/ethics-in-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pledge for the ethical use of synthetic media\" \/>\n<meta property=\"og:description\" content=\"D-ID pledges to use its AI video technology responsibly to prevent misuse by malicious actors, and the spread of disinformation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.d-id.com\/ethics-in-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"D-ID\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/deidentification\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-31T07:06:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.d-id.com\/wp-content\/uploads\/2024\/01\/website-preview-image-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@D_ID_\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.d-id.com\\\/ethics-in-ai\\\/\",\"url\":\"https:\\\/\\\/www.d-id.com\\\/ethics-in-ai\\\/\",\"name\":\"Pledge for the ethical use of synthetic media | D-ID\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.d-id.com\\\/#website\"},\"datePublished\":\"2021-10-15T14:21:16+00:00\",\"dateModified\":\"2025-07-31T07:06:20+00:00\",\"description\":\"D-ID pledges to use its AI video technology responsibly to prevent misuse by malicious actors, and the spread of disinformation.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.d-id.com\\\/ethics-in-ai\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.d-id.com\\\/ethics-in-ai\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.d-id.com\\\/ethics-in-ai\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.d-id.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pledge for the ethical use of synthetic media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.d-id.com\\\/#website\",\"url\":\"https:\\\/\\\/www.d-id.com\\\/\",\"name\":\"D-ID\",\"description\":\"Create AI Videos, Interactive Avatars to engage your audience. 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