{"id":8213,"date":"2024-06-02T06:54:47","date_gmt":"2024-06-02T06:54:47","guid":{"rendered":"https:\/\/www.d-id.com\/?post_type=af-resource&#038;p=8213"},"modified":"2025-08-21T07:50:06","modified_gmt":"2025-08-21T07:50:06","slug":"case-study-pitango","status":"publish","type":"af-resource","link":"https:\/\/www.d-id.com\/resources\/case-study\/pitango\/","title":{"rendered":"How Pitango improved open rate and increased website traffic with AI Avatars"},"content":{"rendered":"<section class=\"c-block c-margin c-margin--top-default c-margin--bottom-default c-padding--top-none c-padding--bottom-none c-paddingm--top-default c-paddingm--bottom-default c-block b-resource-inner b-resource-inner--page-case-study-pitango  align b-resource-inner-layout-default b-resource-inner--layout-default b-resource-inner-items-3 b-resource-inner-style-default\" id=\"b-resource-inner-1\">\n\t<div class=\"b-resource-inner__container b-resource-inner--without-form\">\n\t\t<header class=\"b-resource-inner__head\">\n\t\t\t\t\t\t\t<p class=\"b-resource-inner__breadcrumbs\"><span><span><a href=\"https:\/\/www.d-id.com\/\">Home<\/a><\/span><\/span><\/p>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"b-resource-inner__categories\">\n\t\t\t\t\tCase Studies\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"b-resource-inner__meta\">\n\t\t\t\t\t<div class=\"b-resource-inner__meta-date\">\n\t\t\t\t\t\t2 June 2024 \n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<h1 class=\"b-resource-inner__title\">\n\t\t\t\tHow Pitango improved open rate and increased website traffic with AI Avatars\n\t\t\t<\/h1>\n\n\t\t\t\t\t\t\t<div class=\"b-resource-inner__share\">\n\t\t\t\t\t<div class=\"c-share\">\n\t<ul class=\"c-share__list\">\n\t\t\t\t\t\t\t\t\t<li class=\"c-share__item\">\n\t\t\t\t\t<a rel=\"noopener noreferrer\" target=\"_blank\" class=\"c-share__btn c-share__btn-facebook\" href=\"http:\/\/www.facebook.com\/share.php?u=https%3A%2F%2Fwww.d-id.com%2Fresources%2Fcase-study%2Fpitango%2F\" aria-label=\"Share on Facebook\">\n\t\t\t\t\t\t<i class=\"fab fa-facebook-f\"><\/i>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"c-share__item\">\n\t\t\t\t\t<a rel=\"noopener noreferrer\" target=\"_blank\" class=\"c-share__btn c-share__btn-twitter\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.d-id.com%2Fresources%2Fcase-study%2Fpitango%2F&amp;text=How+Pitango+improved+open+rate+and+increased+website+traffic+with+AI+Avatars\" aria-label=\"Share on Twitter\">\n\t\t\t\t\t\t<i class=\"fab fa-twitter\"><\/i>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"c-share__item\">\n\t\t\t\t\t<a rel=\"noopener noreferrer\" target=\"_blank\" class=\"c-share__btn c-share__btn-linkedin\" href=\"https:\/\/www.linkedin.com\/cws\/share?url=https%3A%2F%2Fwww.d-id.com%2Fresources%2Fcase-study%2Fpitango%2F\" aria-label=\"Share on Linkedin\">\n\t\t\t\t\t\t<i class=\"fab fa-linkedin-in\"><\/i>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"c-share__item\">\n\t\t\t\t\t<a rel=\"noopener noreferrer\" target=\"_blank\" class=\"c-share__btn c-share__btn-email\" href=\"mailto:?subject=How+Pitango+improved+open+rate+and+increased+website+traffic+with+AI+Avatars&amp;body=https%3A%2F%2Fwww.d-id.com%2Fresources%2Fcase-study%2Fpitango%2F\" aria-label=\"Share on Email\">\n\t\t\t\t\t\t<i class=\"fas fa-envelope\"><\/i>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/header>\n\t\t<div class=\"b-resource-inner__body\">\n\t\t\t<div class=\"b-resource-inner__left\">\n\t\t\t\t\t\t\t\t\t<div class=\"b-resource-inner__entry-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-resource-inner__entry-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-text b-resource-inner__text default\">\n\t\t<p><!-- wp:paragraph {\"UAGDay\":[]} --><\/p>\n<p><img decoding=\"async\" class=\" wp-image-8218 alignright\" src=\"https:\/\/www.d-id.com\/wp-content\/uploads\/2024\/06\/CASE-STUDY-logos-390-x-198-px-1.png\" alt=\"\" width=\"272\" height=\"85\" \/><\/p>\n<p><strong>Name<\/strong>: <a href=\"https:\/\/www.pitango.com\/\">Pitango<\/a><\/p>\n<p><strong>Industry<\/strong>: <span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Venture Capital<\/span><\/p>\n<p><strong>Company Mission: <\/strong><span style=\"font-weight: 400;\">Investing in visionary founders and groundbreaking companies from stealth mode to mature companies.\u00a0<\/span><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-resource-inner__entry-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-text b-resource-inner__text default\">\n\t\t<p><span style=\"font-weight: 400;\">Pitango VC, Israel&#8217;s largest venture capital firm, has fostered innovation since its inception in 1993. With over $3 billion under management, Pitango has a rich history of investing in technology startups at founding and growth stages across various industries, including AI, Data, HealthTech, Quantum Computing, and fintech. As a fund that prioritizes innovation, Pitango continuously adapts its communication and engagement strategies to keep up with the ever-evolving market.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Implementation of D-ID&#8217;s Studio<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-medium wp-image-8216 alignright\" src=\"https:\/\/www.d-id.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-02-at-9.15.43\u202fAM-300x112.png\" alt=\"\" width=\"300\" height=\"112\" srcset=\"https:\/\/www.d-id.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-02-at-9.15.43\u202fAM-300x112.png 300w, https:\/\/www.d-id.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-02-at-9.15.43\u202fAM.png 556w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>With GenAI growing rapidly, Pitango&#8217;s marketing team identified an opportunity to elevate their quarterly newsletter, The Juice, in a way that would continue showcasing the remarkable achievements of their portfolio companies while also nurturing engagement with their readers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do so, they turned to D-ID, a portfolio company in which they strategically invested in from the seed stage in 2017, knowing that it had a solution that was both revolutionary and practical. Their primary objective was to leverage GenAI to create a dynamic, unique, and engaging newsletter for their 10K+ audience. Sharon Erde, Head of Marketing at Pitango, believes firmly in humanizing brands.\u00a0 By leveraging the avatar as an engaging spokesperson who embodies Pitango&#8217;s ideals and ethos, Pitango brought their alter ego to life in a modern, engaging way while also thinking tactically, as the avatar can be distributed across different platforms. The project began with the ideation of an AI-generated avatar named Sam. Sharon Erde knew exactly what she wanted Sam to look and sound like,\u00a0 carefully crafting the avatar to be the ultimate alter ego of Pitango.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Process of Creating a Branded Avatar<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The design pha<\/span><span style=\"font-weight: 400;\">se involved close collaboration with a designer who utilized AI tools to bring Sam to life, aligning closely with the envisioned traits. Once Sam was designed to their liking, the team uploaded her image to D-ID\u2019s Creative Reality\u2122 Studio and let it do its magic, giving Sam a life of her own. The team then took the recording they had created and handed it to a Video\u00a0<\/span><span style=\"font-weight: 400;\">Editor to add transitions, subtitles, and background imagery. Sharon noted that while Avatars are indeed engaging, watching an Avatar speak for more than 30 seconds with no other video effects would cause viewer drop-offs. The additional video editing steps played a crucial role in driving the newsletter home.<\/span><\/p>\n<p><img decoding=\"async\" class=\" wp-image-8215 alignleft\" src=\"https:\/\/www.d-id.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-02-at-9.16.50\u202fAM-300x300.png\" alt=\"\" width=\"283\" height=\"283\" srcset=\"https:\/\/www.d-id.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-02-at-9.16.50\u202fAM-300x300.png 300w, https:\/\/www.d-id.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-02-at-9.16.50\u202fAM-1024x1024.png 1024w, https:\/\/www.d-id.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-02-at-9.16.50\u202fAM-150x150.png 150w, https:\/\/www.d-id.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-02-at-9.16.50\u202fAM-768x767.png 768w, https:\/\/www.d-id.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-02-at-9.16.50\u202fAM.png 1054w\" sizes=\"(max-width: 283px) 100vw, 283px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Audience Reception and Feedback<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The introduction of <a href=\"https:\/\/mailchi.mp\/pitango.com\/ai-template\">Sam, the new AI newsletter,<\/a> received overwhelming positive feedback. Internally, the initiative was seen as a testament to Pitango&#8217;s commitment to innovation and progressive marketing. Externally, it significantly enhanced engagement, evidenced by a notable spike in newsletter open rates and website traffic, as tracked through Google Analytics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The feedback highlighted a sense of admiration from recipients, who appreciated the innovative approach and the refreshing format of updates. The success of this initiative has led Pitango to confirm further applications of AI in their communication strategies, aiming to continuously leverage technology to enhance connection and engagement with their audience. They plan on using Sam and other avatars again in future communications and projects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pitango&#8217;s use of D-ID&#8217;s Studio exemplifies how AI can transform traditional business processes\u2014 in this case, communication\u2014 into more engaging, efficient, and impactful practices. By integrating AI into its strategy, Pitango enhanced its brand presence and demonstrated the potential of its investments and commitment to pushing boundaries &#8211; a valuable model for other organizations looking to make waves in their respective industries.<\/span><\/p>\n\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"c-block c-margin c-margin--top-default c-margin--bottom-default c-padding--top-default c-padding--bottom-default c-paddingm--top-default c-paddingm--bottom-default c-block b-video b-video--page-case-study-pitango  align b-video-layout-default b-video--layout-default b-video-style-default\" id=\"b-video-1\">\n\t<div class=\"c-background c-background--container\" style=\"--bg-color: \">\n    \n    \n    \t    <div class=\"c-background__content\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"c-video c-video--source-embed\">\n\t\n\t\n\t\t\t\t<div class=\"c-embed ratio ratio-21x9\">\n\t\t<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/yZEhuNd5UA4?si=KoMJbSBv3XCvOJ-8\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n\t\t\t\n\t\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<figure class=\"wp-block-pullquote\" style=\"border-top-width:1px;border-bottom-width:1px;font-size:16px\"><blockquote><p>\u201cMarketing is a unique domain in that it must evolve at the same speed as consumers in order to maintain a strong connection with them. With the decrease in consumer attention spans, video has reigned king in the marketing world. Once GenAI was introduced into the mix, creating an AI avatar for Pitango was an intuitive next step to nurture our connection with our readers.\u00a0<br><br>Bringing our newsletter to life through an avatar allows us to cut through the noise of other traditional media that bombards our readers&#8217; mailboxes, while also leaving an exciting impression on them. Finding the ultimate solution within our own portfolio was a true gift thanks to D-ID.&#8221;<\/p><cite><strong>Sharon Erde<\/strong><br>Head of Marketing, Pitango<\/cite><\/blockquote><\/figure>\n\n\n<section class=\"c-block c-margin c-margin--top-default c-margin--bottom-default c-padding--top-default c-padding--bottom-default c-block b-buttons b-buttons--page-case-study-pitango  align b-buttons-layout-default b-buttons--layout-default b-buttons-style-default\" id=\"b-buttons-1\">\n\t<div class=\"container\">\n\t\t<div class=\"c-button-collection\">\n\t\t\t\t\t<div class=\"c-button-collection__item\">\n\t\t\t\t<a href=\"https:\/\/www.d-id.com\/contact-us\/\" class=\"c-link btn c-button c-button btn-arrow btn-outline-dark\" aria-label=\"Learn More About Enterprise Plans\">\n\t\n\tLearn More About Enterprise Plans\n\t\n\t\n\t\n\t\t\t<svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" role=\"presentation\">\n\t\t\t<path d=\"M1.30225 13.0525H12.2991V2.05567\" stroke=\"#FF882E\" stroke-width=\"2\"\/>\n\t\t\t<line y1=\"-1\" x2=\"16.3571\" y2=\"-1\" transform=\"matrix(-0.707107 -0.707107 -0.707107 0.707107 11.5664 13.9443)\" stroke=\"#FF882E\" stroke-width=\"2\"\/>\n\t\t<\/svg>\n\t\n\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"author":59,"featured_media":8219,"parent":0,"template":"","af-resource-category":[94],"class_list":["post-8213","af-resource","type-af-resource","status-publish","has-post-thumbnail","hentry","af-resource-category-case-study"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - 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