{"id":8319,"date":"2024-06-24T13:59:14","date_gmt":"2024-06-24T13:59:14","guid":{"rendered":"https:\/\/www.d-id.com\/?post_type=news&#038;p=8319"},"modified":"2024-06-24T13:59:30","modified_gmt":"2024-06-24T13:59:30","slug":"martech-series-ai-powered-marketing-by-tomer-zuker","status":"publish","type":"news","link":"https:\/\/www.d-id.com\/news\/martech-series-ai-powered-marketing-by-tomer-zuker\/","title":{"rendered":"Martech Series: AI-Powered Marketing: Enhancing Personalization and Efficiency at Every Stage of the Funnel"},"content":{"rendered":"\n<p><em>By Tomer Zuker, VP Marketing of\u00a0D-ID<\/em><\/p>\n\n\n\n<p>In a tech landscape inundated with endless new solutions, marketers must ask themselves: am I equipped with the right tools to stay ahead?<\/p>\n\n\n\n<p>Indeed, the incoming&nbsp;wave of generative AI technologies&nbsp;is&nbsp;<a href=\"https:\/\/hbr.org\/2023\/12\/a-practical-guide-for-marketers-who-want-to-use-genai\" target=\"_blank\" rel=\"noreferrer noopener\">redefining<\/a>&nbsp;marketing in the digital age, thanks to their unique ability to enhance personalization and efficiency, drive conversion, and boost retention. These technologies are a pivotal step towards securing a competitive advantage in a crowded market.<\/p>\n\n\n\n<p>But as AI advancements continue to transform the marketing funnel, marketers must be discerning \u2013 only adopting tools that best allow them to balance creativity and efficiency to orchestrate effective customer journeys from start to finish.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Tomer Zuker, VP Marketing of\u00a0D-ID In a tech landscape inundated with endless new solutions, marketers must ask themselves: am I equipped with the right tools to stay ahead? Indeed, the incoming&nbsp;wave of generative AI technologies&nbsp;is&nbsp;redefining&nbsp;marketing in the digital age, thanks to their unique ability to enhance personalization and efficiency, drive conversion, and boost retention&#8230;.<\/p>\n","protected":false},"author":59,"featured_media":8324,"template":"","news_cat":[51],"class_list":["post-8319","news","type-news","status-publish","has-post-thumbnail","hentry","news_cat-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Martech Series: AI-Powered Marketing<\/title>\n<meta name=\"description\" content=\"Read Tomer Zuker&#039;s piece on how generative AI technologies can enhance personalization and efficiency in marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.d-id.com\/news\/martech-series-ai-powered-marketing-by-tomer-zuker\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Martech Series: AI-Powered Marketing: Enhancing Personalization and Efficiency at Every Stage of the Funnel\" \/>\n<meta property=\"og:description\" content=\"Read Tomer Zuker&#039;s piece on how generative AI technologies can enhance personalization and efficiency in marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.d-id.com\/news\/martech-series-ai-powered-marketing-by-tomer-zuker\/\" \/>\n<meta property=\"og:site_name\" content=\"D-ID\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/deidentification\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-24T13:59:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.d-id.com\/wp-content\/uploads\/2024\/06\/Tomer_Zuker_D-ID_VP_Marketing_martech-AI-powered-marketing-750x430-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@D_ID_\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.d-id.com\\\/news\\\/martech-series-ai-powered-marketing-by-tomer-zuker\\\/\",\"url\":\"https:\\\/\\\/www.d-id.com\\\/news\\\/martech-series-ai-powered-marketing-by-tomer-zuker\\\/\",\"name\":\"Martech Series: AI-Powered Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.d-id.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.d-id.com\\\/news\\\/martech-series-ai-powered-marketing-by-tomer-zuker\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.d-id.com\\\/news\\\/martech-series-ai-powered-marketing-by-tomer-zuker\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.d-id.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Tomer_Zuker_D-ID_VP_Marketing_martech-AI-powered-marketing-750x430-1.jpg\",\"datePublished\":\"2024-06-24T13:59:14+00:00\",\"dateModified\":\"2024-06-24T13:59:30+00:00\",\"description\":\"Read Tomer Zuker's piece on how generative AI technologies can enhance personalization and efficiency in marketing.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.d-id.com\\\/news\\\/martech-series-ai-powered-marketing-by-tomer-zuker\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.d-id.com\\\/news\\\/martech-series-ai-powered-marketing-by-tomer-zuker\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.d-id.com\\\/news\\\/martech-series-ai-powered-marketing-by-tomer-zuker\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.d-id.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Tomer_Zuker_D-ID_VP_Marketing_martech-AI-powered-marketing-750x430-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.d-id.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Tomer_Zuker_D-ID_VP_Marketing_martech-AI-powered-marketing-750x430-1.jpg\",\"width\":750,\"height\":430,\"caption\":\"Illustration of a woman with a phone and money, a robot, graphs, coins, and financial icons; D-ID logo and text \\\"Martech Series: AI-Powered Marketing \u2014 Guest Article by Tomer Zuker\\\" on the left.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.d-id.com\\\/news\\\/martech-series-ai-powered-marketing-by-tomer-zuker\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.d-id.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/www.d-id.com\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Martech Series: AI-Powered Marketing: Enhancing Personalization and Efficiency at Every Stage of the Funnel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.d-id.com\\\/#website\",\"url\":\"https:\\\/\\\/www.d-id.com\\\/\",\"name\":\"D-ID\",\"description\":\"Create AI Videos, Interactive Avatars to engage your audience. Custom AI-powered digital people at scale for businesses and creators.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.d-id.com\\\/#organization\"},\"alternateName\":\"Interfaces, Evolved.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.d-id.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.d-id.com\\\/#organization\",\"name\":\"D-ID\",\"url\":\"https:\\\/\\\/www.d-id.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.d-id.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.d-id.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/d-id-logo-1.svg\",\"contentUrl\":\"https:\\\/\\\/www.d-id.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/d-id-logo-1.svg\",\"width\":66,\"height\":53,\"caption\":\"D-ID\"},\"image\":{\"@id\":\"https:\\\/\\\/www.d-id.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/deidentification\\\/\",\"https:\\\/\\\/x.com\\\/D_ID_\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Martech Series: AI-Powered Marketing","description":"Read Tomer Zuker's piece on how generative AI technologies can enhance personalization and efficiency in marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.d-id.com\/news\/martech-series-ai-powered-marketing-by-tomer-zuker\/","og_locale":"en_US","og_type":"article","og_title":"Martech Series: AI-Powered Marketing: Enhancing Personalization and Efficiency at Every Stage of the Funnel","og_description":"Read Tomer Zuker's piece on how generative AI technologies can enhance personalization and efficiency in marketing.","og_url":"https:\/\/www.d-id.com\/news\/martech-series-ai-powered-marketing-by-tomer-zuker\/","og_site_name":"D-ID","article_publisher":"https:\/\/www.facebook.com\/deidentification\/","article_modified_time":"2024-06-24T13:59:30+00:00","og_image":[{"width":750,"height":430,"url":"https:\/\/www.d-id.com\/wp-content\/uploads\/2024\/06\/Tomer_Zuker_D-ID_VP_Marketing_martech-AI-powered-marketing-750x430-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@D_ID_","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.d-id.com\/news\/martech-series-ai-powered-marketing-by-tomer-zuker\/","url":"https:\/\/www.d-id.com\/news\/martech-series-ai-powered-marketing-by-tomer-zuker\/","name":"Martech Series: AI-Powered Marketing","isPartOf":{"@id":"https:\/\/www.d-id.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.d-id.com\/news\/martech-series-ai-powered-marketing-by-tomer-zuker\/#primaryimage"},"image":{"@id":"https:\/\/www.d-id.com\/news\/martech-series-ai-powered-marketing-by-tomer-zuker\/#primaryimage"},"thumbnailUrl":"https:\/\/www.d-id.com\/wp-content\/uploads\/2024\/06\/Tomer_Zuker_D-ID_VP_Marketing_martech-AI-powered-marketing-750x430-1.jpg","datePublished":"2024-06-24T13:59:14+00:00","dateModified":"2024-06-24T13:59:30+00:00","description":"Read Tomer Zuker's piece on how generative AI technologies can enhance personalization and efficiency in marketing.","breadcrumb":{"@id":"https:\/\/www.d-id.com\/news\/martech-series-ai-powered-marketing-by-tomer-zuker\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.d-id.com\/news\/martech-series-ai-powered-marketing-by-tomer-zuker\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.d-id.com\/news\/martech-series-ai-powered-marketing-by-tomer-zuker\/#primaryimage","url":"https:\/\/www.d-id.com\/wp-content\/uploads\/2024\/06\/Tomer_Zuker_D-ID_VP_Marketing_martech-AI-powered-marketing-750x430-1.jpg","contentUrl":"https:\/\/www.d-id.com\/wp-content\/uploads\/2024\/06\/Tomer_Zuker_D-ID_VP_Marketing_martech-AI-powered-marketing-750x430-1.jpg","width":750,"height":430,"caption":"Illustration of a woman with a phone and money, a robot, graphs, coins, and financial icons; D-ID logo and text \"Martech Series: AI-Powered Marketing \u2014 Guest Article by Tomer Zuker\" on the left."},{"@type":"BreadcrumbList","@id":"https:\/\/www.d-id.com\/news\/martech-series-ai-powered-marketing-by-tomer-zuker\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.d-id.com\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.d-id.com\/news\/"},{"@type":"ListItem","position":3,"name":"Martech Series: AI-Powered Marketing: Enhancing Personalization and Efficiency at Every Stage of the Funnel"}]},{"@type":"WebSite","@id":"https:\/\/www.d-id.com\/#website","url":"https:\/\/www.d-id.com\/","name":"D-ID","description":"Create AI Videos, Interactive Avatars to engage your audience. Custom AI-powered digital people at scale for businesses and creators.","publisher":{"@id":"https:\/\/www.d-id.com\/#organization"},"alternateName":"Interfaces, Evolved.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.d-id.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.d-id.com\/#organization","name":"D-ID","url":"https:\/\/www.d-id.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.d-id.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.d-id.com\/wp-content\/uploads\/2023\/11\/d-id-logo-1.svg","contentUrl":"https:\/\/www.d-id.com\/wp-content\/uploads\/2023\/11\/d-id-logo-1.svg","width":66,"height":53,"caption":"D-ID"},"image":{"@id":"https:\/\/www.d-id.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/deidentification\/","https:\/\/x.com\/D_ID_"]}]}},"uagb_featured_image_src":{"full":["https:\/\/www.d-id.com\/wp-content\/uploads\/2024\/06\/Tomer_Zuker_D-ID_VP_Marketing_martech-AI-powered-marketing-750x430-1.jpg",750,430,false],"thumbnail":["https:\/\/www.d-id.com\/wp-content\/uploads\/2024\/06\/Tomer_Zuker_D-ID_VP_Marketing_martech-AI-powered-marketing-750x430-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.d-id.com\/wp-content\/uploads\/2024\/06\/Tomer_Zuker_D-ID_VP_Marketing_martech-AI-powered-marketing-750x430-1-300x172.jpg",300,172,true],"medium_large":["https:\/\/www.d-id.com\/wp-content\/uploads\/2024\/06\/Tomer_Zuker_D-ID_VP_Marketing_martech-AI-powered-marketing-750x430-1.jpg",750,430,false],"large":["https:\/\/www.d-id.com\/wp-content\/uploads\/2024\/06\/Tomer_Zuker_D-ID_VP_Marketing_martech-AI-powered-marketing-750x430-1.jpg",750,430,false],"1536x1536":["https:\/\/www.d-id.com\/wp-content\/uploads\/2024\/06\/Tomer_Zuker_D-ID_VP_Marketing_martech-AI-powered-marketing-750x430-1.jpg",750,430,false],"2048x2048":["https:\/\/www.d-id.com\/wp-content\/uploads\/2024\/06\/Tomer_Zuker_D-ID_VP_Marketing_martech-AI-powered-marketing-750x430-1.jpg",750,430,false]},"uagb_author_info":{"display_name":"Libi Michelson","author_link":"https:\/\/www.d-id.com\/author\/libi-michelson\/"},"uagb_comment_info":0,"uagb_excerpt":"By Tomer Zuker, VP Marketing of\u00a0D-ID In a tech landscape inundated with endless new solutions, marketers must ask themselves: am I equipped with the right tools to stay ahead? Indeed, the incoming&nbsp;wave of generative AI technologies&nbsp;is&nbsp;redefining&nbsp;marketing in the digital age, thanks to their unique ability to enhance personalization and efficiency, drive conversion, and boost retention....","_links":{"self":[{"href":"https:\/\/www.d-id.com\/wp-json\/wp\/v2\/news\/8319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.d-id.com\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.d-id.com\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.d-id.com\/wp-json\/wp\/v2\/users\/59"}],"version-history":[{"count":0,"href":"https:\/\/www.d-id.com\/wp-json\/wp\/v2\/news\/8319\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.d-id.com\/wp-json\/wp\/v2\/media\/8324"}],"wp:attachment":[{"href":"https:\/\/www.d-id.com\/wp-json\/wp\/v2\/media?parent=8319"}],"wp:term":[{"taxonomy":"news_cat","embeddable":true,"href":"https:\/\/www.d-id.com\/wp-json\/wp\/v2\/news_cat?post=8319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}