{"id":8535,"date":"2024-08-05T07:17:51","date_gmt":"2024-08-05T07:17:51","guid":{"rendered":"https:\/\/www.d-id.com\/?p=8535"},"modified":"2025-10-28T08:46:26","modified_gmt":"2025-10-28T08:46:26","slug":"getting-started-with-video-campaigns","status":"publish","type":"post","link":"https:\/\/www.d-id.com\/blog\/getting-started-with-video-campaigns\/","title":{"rendered":"Getting started with Video Campaigns"},"content":{"rendered":"\n

Who is it for?<\/strong><\/h2>\n\n\n\n

Video campaigns is a product for marketers who want to send personalized video<\/a> campaigns, at scale. To use this product, we assume that you, the marketer, is working with an email marketing platform such as Hubspot, Mailchimp or other (it works with any).\u00a0<\/p>\n\n\n\n

How is it different from other personalized video campaigns products?<\/strong><\/h2>\n\n\n\n

While there are other products that create personalized videos, they require the user to generate all their videos in advance. Considering email open rate and click-through-rate (CTR), that means that the vast majority of the videos generated (and paid for), will never be viewed. D-ID, however, uses its real time AI capabilities to stream the videos on demand. That means that we only charge credits for customers who have opened the email and clicked the video link. <\/p>\n\n\n\n

How much does it cost?<\/strong><\/h2>\n\n\n\n

Since we\u2019re streaming the campaign videos, you will be charged based on streaming costs (1 credit = 30 seconds of streaming).<\/p>\n\n\n\n

How can I predict the cost?<\/strong><\/h2>\n\n\n\n

Use our credits calculator to estimate your campaign credits consumption. Enter your campaign\u2019s expected recipient count, and your expected click rate, and we\u2019ll calculate your credits cost (we\u2019ll be estimating your video duration):<\/p>\n\n\n\n

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How to use<\/strong><\/h2>\n\n\n
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First, click \u2018Create campaign\u2019<\/p>\n\n\n\n

Step 1: Choose avatar<\/strong><\/p>\n\n\n\n

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Step 2: Avatar script<\/strong><\/p>\n\n\n\n

Choose language and voice<\/p>\n\n\n\n

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Then, add the dynamic fields (personalized fields) you\u2019d like to use in your script, just as they appear in your email marketing platform.
For example, if you\u2019d like the avatar to address the user by her first name and using Hubspot, add {{contact.firstname}}<\/strong>, and click Enter. If you\u2019re using Mailchimp, add *|FNAME|*<\/strong> for the same purpose.<\/p>\n\n\n\n

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Once you\u2019ve added your dynamic fields, it’s time to write the avatar script. To add a dynamic field to the script, simply click the field and it will be added. 
Watch this video tutorial to learn more:<\/p>\n\n\n

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Step 3: Design the video page<\/strong>
Since email clients cannot play video inside an email, we will provide you an avatar-animated GIF thumbnail to be included in your email. When your users will click it, they will be directed to your video landing page. 
You can:<\/p>\n\n\n\n