Explainer videos do much more than explain\u2013and can also be much more powerful than other types of marketing assets. That being said, using traditional methods for explainer video production can be quite resource-intensive. That\u2019s why many organizations are turning towards AI video explainers to cut costs and optimize the creation process. <\/p>\n\n\n\n
An explainer video helps people to understand the concept of a product or service. The most common format of an explainer video is a short form, live action movie that explains, in general, what product X does and why you should use it. Explainer videos are a marketing tool designed to get prospective buyers to want to learn more. In some cases, explainer videos are also used to train employees<\/a> by introducing them to a company\u2019s values or organizational structure. <\/p>\n\n\n\n Not to be confused with their cousins, demo and product videos\u2013explainer videos are used primarily to draw prospects further into the sales funnel. To this end, explainer videos:<\/p>\n\n\n\n In contrast, demos and product videos fit in further down the funnel. The difference is essentially that: <\/p>\n\n\n\n It\u2019s clear that using explainer video marketing is a great method for getting across your messaging, especially when understanding how to use your product. A simple visual explanation of what a product does is easier to grasp than reading a text guide. <\/p>\n\n\n\n Watching a video triggers a natural level of engagement. According to Forbes<\/a>, people retain 95% of a message when it is delivered on video, compared to 10% when it appears as text. This is because unconscious awareness<\/a> significantly contributes to brand \u201cstickiness\u201d, which creates a greater advantage for explainer videos. <\/p>\n\n\n\n People prefer video when learning about a product. A survey of marketing professionals and online consumers found that video is by far the most popular media for product familiarization. When an explainer video is done well, it can impart a wide range of messages in a short time due to the high level of information retention. <\/p>\n\n\n\n The combination of better engagement and comprehension results in higher conversion rates. Again, however, the key to achieving these rates depends on the quality of the video. <\/p>\n\n\n\n There are essentially five kinds of explainer video formats:<\/p>\n\n\n\nExplainer Videos vs. Demo Videos vs. Product Videos<\/strong><\/h2>\n\n\n\n
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Benefits of Explainer Videos<\/strong><\/h2>\n\n\n\n
Engagement<\/strong><\/h3>\n\n\n\n
Comprehension<\/strong><\/h3>\n\n\n\n
Conversion<\/strong><\/h3>\n\n\n\n
Explainer Video Examples<\/strong><\/h2>\n\n\n\n
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<\/li>\n\n\n\nHow to Create an Effective Explainer Video<\/strong><\/h2>\n\n\n\n