{"id":9437,"date":"2024-12-24T14:39:02","date_gmt":"2024-12-24T14:39:02","guid":{"rendered":"https:\/\/www.d-id.com\/?post_type=af-resource&#038;p=9437"},"modified":"2025-01-07T14:43:14","modified_gmt":"2025-01-07T14:43:14","slug":"sales-training-videos","status":"publish","type":"af-resource","link":"https:\/\/www.d-id.com\/resources\/glossary\/sales-training-videos\/","title":{"rendered":"Sales Training Video"},"content":{"rendered":"\n<p>Sales training videos are important tools for sharpening the skills and knowledge used by some of a company\u2019s most important employees. As the people responsible for generating revenue, sales staff should have the highest level training possible. With the help of sales videos, they can learn about a range of best practices, product features, and tips from top professionals. The challenge is to keep videos fresh, engaging, consistent, and informative through constant updates and <a href=\"https:\/\/www.d-id.com\/resources\/glossary\/presentation-video-maker\/\">eye-catching presentations<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-sales-training-videos\"><strong>What Are Sales Training Videos?<\/strong><\/h2>\n\n\n\n<p>Sales training videos are digital multimedia tools designed to educate sales teams about essential skills, techniques, and strategies. Sales videos are usually part of a range of training activities meant to increase productivity for sales teams. For example, sales training videos can be used as add-ons to (or separately from) initiatives like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.d-id.com\/blog\/how-to-create-engaging-training-videos\/\">In-person training<\/a> for sales skills (in addition to seminars and workshops)<\/li>\n\n\n\n<li>Text and LMS-based learning and development courses<\/li>\n\n\n\n<li>Informal \u201ctips and tricks\u201d provided by experienced people on the sales team (video can be used to compile them)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-kinds-of-sales-training-videos-are-there\"><strong>What Kinds of Sales Training Videos Are There?<\/strong><\/h2>\n\n\n\n<p>Success in sales requires talent, such as technical expertise, persuasion, personality, personal connections, and deal-making (\u201cclosing\u201d) abilities. For this reason, companies might create an extensive range of material in formats that accommodate different learning styles and in ways that promote engagement and the acquisition of usable knowledge. Here are some of the popular categories of sales training videos:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-format\"><strong>Format<\/strong><\/h3>\n\n\n\n<p>This covers both the length and style of instruction. Sales videos can consist of short \u201cmicro-lessons\u201d covering specific topics, hour-long in-depth videos, or Zoom meetings where important sales topics are discussed. Similarly, the content might be presented as a straightforward lesson, role-playing (salesperson and client), Q&amp;A, scenarios, or case studies.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-subject\"><strong>Subject<\/strong><\/h3>\n\n\n\n<p>With so many activities that are related to sales, the subject of <a href=\"https:\/\/www.d-id.com\/elearning-and-corporate-training-talking-heads\/\">training videos<\/a> can cover areas such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product \u2013 basic usage, special features, competitive strengths, troubleshooting, installation, and concept<\/li>\n\n\n\n<li>Process \u2013 lead generation and qualification, prospecting, research, contracts, and the use of all of the tools related to these activities<\/li>\n\n\n\n<li>Practices \u2013 nurturing leads, pitching, running a demo, and closing deals<\/li>\n\n\n\n<li>Strategy \u2013 sales-led growth, product-led growth, account-based marketing, outbound and inbound sales models\u00a0<\/li>\n\n\n\n<li>Level \u2013 different levels of experience require separate kinds of information; for example, a new hire will receive training that is very different from an executive<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-effective-sales-training-videos\"><strong>Benefits of Effective Sales Training Videos<\/strong><\/h2>\n\n\n\n<p>The advantages of sales training videos can be understood when comparing them to other methods like in-person instruction, texts like books, slides, <a href=\"https:\/\/www.techsmith.com\/blog\/video-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">corporate training manuals<\/a>, and LMS. Overall, the biggest benefit of sales training videos is that they are more interesting to look at and easier to understand than other methods. <a href=\"https:\/\/www.techsmith.com\/blog\/video-statistics\/\">83% of people<\/a> prefer to receive instruction by watching videos than other learning methods. However, another important benefit to remember is the ease with which a video can be made, and that is a matter of features.\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-features-of-sales-training-video-tools\"><strong>Key Features of Sales Training Video Tools<\/strong><\/h2>\n\n\n\n<p>There are many tools for making sales training videos, such as screencasts, live-action productions, and <a href=\"https:\/\/www.d-id.com\/sales-solutions\/\">AI-based creations<\/a>. All of them have functions for combining video, audio, and text into a seamless visual. They also tend to include options for formatting and design (in the case of live-action, this is part of building a set).&nbsp;<\/p>\n\n\n\n<p>But many companies want features that go beyond. An important aspect of video making is the ability to repurpose and modify videos to make the most of the original investment. Sales training videos often need adaptation for:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-revisions-and-editing\"><strong>Revisions and Editing<\/strong><\/h3>\n\n\n\n<p>Most live-action videos contain errors that must be addressed during re-shoots or post-production. In addition, sales content is dynamic. New products, processes, and practices will require additional filming and editing of existing content.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-global-distribution\"><strong>Global Distribution<\/strong><\/h3>\n\n\n\n<p>Multinational companies want videos that can be easily changed according to language and company practices at the local site. For instance, if a product sold in Europe has more features than the one sold in the US, it should be easy to adapt the video accordingly. In addition, this requires visual content that matches different audio files.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cultural-preferences\"><strong>Cultural Preferences<\/strong><\/h3>\n\n\n\n<p>Even within the same company, there can be varying cultures. For example, a sales team on the West Coast of the US might want to have one of their top salespeople explaining sales tips, while the East Coast team will want their rep to appear.&nbsp;The choice of video creation method comes down to quality vs. price. For example, screencast software can be free, but its appearance is often unimpressive. At the other end of the spectrum is a live-action production, which might cost thousands of dollars but often has a high-end look. At the same time, it is challenging to adapt live-action videos for multiple purposes, such as new content and multiple languages. These challenges lead many organizations to consider more modern approaches to creating sales training videos, such as <a href=\"https:\/\/www.d-id.com\/elearning-and-corporate-training-talking-heads\/\">AI generated productions<\/a>. &nbsp;<\/p>\n\n\n<section class=\"c-block c-margin c-margin--top-default c-margin--bottom-default c-padding--top-default c-padding--bottom-default c-paddingm--top-default c-paddingm--bottom-default c-block b-featured-resources b-featured-resources--page-sales-training-videos  align b-featured-resources-layout-default b-featured-resources--layout-default b-featured-resources-style-default\" id=\"b-featured-resources-1\">\n\t<div class=\"c-background c-background--container\" style=\"--bg-color: \">\n    \n    \n    \t    <div class=\"c-background__content\">\n\t\t\t<div class=\"container\">\n\t\t\t\n\t\t\t<div class=\"b-featured-resources__body\">\n\t\t\t\t<div class=\"b-featured-resources__actions b-featured-resources__actions--desktop\">\n\t\t\t\t\t<button class=\"b-featured-resources__btn b-featured-resources__btn--prev\" type=\"button\" aria-label=\"Previous\">\n\t\t\t\t\t\t<svg width=\"54\" height=\"54\" viewBox=\"0 0 54 54\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" role=\"presentation\">\n\t\t\t\t\t\t\t<rect x=\"0.9\" y=\"0.9\" width=\"52.2\" height=\"52.2\" rx=\"26.1\" stroke=\"currentColor\" stroke-width=\"1.8\"\/>\n\t\t\t\t\t\t\t<path d=\"M32.1116 36.4343C32.4611 36.0849 32.4928 35.538 32.2069 35.1526L32.1116 35.0422L23.6206 26.5508L32.1116 18.0593C32.4611 17.7099 32.4928 17.163 32.2069 16.7776L32.1116 16.6672C31.7621 16.3177 31.2152 16.286 30.8299 16.5719L30.7195 16.6672L21.532 25.8547C21.1825 26.2042 21.1507 26.7511 21.4367 27.1364L21.532 27.2468L30.7195 36.4343C31.1039 36.8188 31.7272 36.8188 32.1116 36.4343Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"b-featured-resources__swiper swiper\">\n\t\t\t\t\t<div class=\"b-featured-resources__items swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-featured-resources__item swiper-slide\">\n\t\t\t\t\t\t\t\t<div class=\"c-post c-post--af-resource\">\n\t<div class=\"c-post__thumb\">\n\t\t<img decoding=\"async\" src=\"https:\/\/www.d-id.com\/wp-content\/uploads\/2024\/08\/Explainer-Videos-3-1024x389.png\" class=\"c-image c-post__image\" alt=\"\">\n\t<\/div>\n\n\t<div class=\"c-post__body\">\n\t\t<div id=\"post-meta-0\" class=\"c-post__meta\">\n\t\t\t\t\t\t\t<div class=\"c-post__meta-date\">\n\t\t\t\t\tAugust 17th 2024\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<h3  id=\"explainer-videos-0\" class=\"c-el c-title c-post__title default\" id=\" id=&quot;explainer-videos-0&quot;\">\n\tExplainer Videos\n<\/h3>\n\n\t\t<div class=\"c-text c-post__text default\">\n\t\tExplainer videos do much more than explain\u2013and can also be much more powerful than other types of marketing assets. That being said, using traditional methods for explainer video production can be quite resource-intensive. That\u2019s why many organizations are turning towards AI video explainers to cut costs and optimize the creation process.&nbsp;&nbsp;&nbsp; What is an Explainer&#8230;\n\t<\/div>\n\n\t\t<div class=\"c-post__category\">\n\t\t\t<ul class=\"post-categories\">\n\t\t\t\t\n\t\t\t\t\t\t\t<\/ul>\n\n\t\t\t<a class=\"c-post__link\" href=\"https:\/\/www.d-id.com\/resources\/glossary\/explainer-video\/\" aria-labelledby=\"post-meta-0 explainer-videos-0 read-post-0\">\n\t\t\t\t<svg id=\"read-post-0\" class=\"c-post__arrow\" width=\"20\" height=\"18\" viewBox=\"0 0 20 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-label=\"read post\" role=\"img\">\n\t\t\t\t\t<path d=\"M18.0396 0L18.0396 17L1.03956 17\" stroke=\"#090604\" stroke-width=\"2\"\/>\n\t\t\t\t\t<line x1=\"17.4072\" y1=\"16.8887\" x2=\"1.2253\" y2=\"0.706893\" stroke=\"#090604\" stroke-width=\"2\"\/>\n\t\t\t\t<\/svg>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-featured-resources__item swiper-slide\">\n\t\t\t\t\t\t\t\t<div class=\"c-post c-post--af-resource\">\n\t<div class=\"c-post__thumb\">\n\t\t<img decoding=\"async\" src=\"https:\/\/www.d-id.com\/wp-content\/uploads\/2024\/08\/ai-companions-1-1024x389.png\" class=\"c-image c-post__image\" alt=\"\">\n\t<\/div>\n\n\t<div class=\"c-post__body\">\n\t\t<div id=\"post-meta-1\" class=\"c-post__meta\">\n\t\t\t\t\t\t\t<div class=\"c-post__meta-date\">\n\t\t\t\t\tAugust 04th 2024\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<h3  id=\"ai-companions-1\" class=\"c-el c-title c-post__title default\" id=\" id=&quot;ai-companions-1&quot;\">\n\tAI Companions\n<\/h3>\n\n\t\t<div class=\"c-text c-post__text default\">\n\t\tAI companions are quickly becoming the most popular friend on the block. And they have a lot more to offer than simple pop-up help wizards at the bottom of a website. As AI companions advance in sophistication, integrating dynamic video and voice response in real time, users can actually feel as if they are talking&#8230;\n\t<\/div>\n\n\t\t<div class=\"c-post__category\">\n\t\t\t<ul class=\"post-categories\">\n\t\t\t\t\n\t\t\t\t\t\t\t<\/ul>\n\n\t\t\t<a class=\"c-post__link\" href=\"https:\/\/www.d-id.com\/resources\/glossary\/ai-companion\/\" aria-labelledby=\"post-meta-1 ai-companions-1 read-post-1\">\n\t\t\t\t<svg id=\"read-post-1\" class=\"c-post__arrow\" width=\"20\" height=\"18\" viewBox=\"0 0 20 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-label=\"read post\" role=\"img\">\n\t\t\t\t\t<path d=\"M18.0396 0L18.0396 17L1.03956 17\" stroke=\"#090604\" stroke-width=\"2\"\/>\n\t\t\t\t\t<line x1=\"17.4072\" y1=\"16.8887\" x2=\"1.2253\" y2=\"0.706893\" stroke=\"#090604\" stroke-width=\"2\"\/>\n\t\t\t\t<\/svg>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-featured-resources__item swiper-slide\">\n\t\t\t\t\t\t\t\t<div class=\"c-post c-post--af-resource\">\n\t<div class=\"c-post__thumb\">\n\t\t<img decoding=\"async\" src=\"https:\/\/www.d-id.com\/wp-content\/uploads\/2024\/01\/OUtbrain-blog-posts-campaign-3-1-1024x683.png\" class=\"c-image c-post__image\" alt=\"\">\n\t<\/div>\n\n\t<div class=\"c-post__body\">\n\t\t<div id=\"post-meta-2\" class=\"c-post__meta\">\n\t\t\t\t\t\t\t<div class=\"c-post__meta-date\">\n\t\t\t\t\tJanuary 07th 2024\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<h3  id=\"glossary-2\" class=\"c-el c-title c-post__title default\" id=\" id=&quot;glossary-2&quot;\">\n\tGlossary\n<\/h3>\n\n\t\t<div class=\"c-text c-post__text default\">\n\t\tWelcome to our AI Glossary, where the complex world of artificial intelligence becomes clear and accessible! Whether you&#8217;re a seasoned tech expert diving deeper into AI intricacies, or a curious newcomer eager to understand the basics, this glossary is your go-to resource. Here, you&#8217;ll find concise, easy-to-understand definitions of popular AI terms, unraveling the jargon&#8230;\n\t<\/div>\n\n\t\t<div class=\"c-post__category\">\n\t\t\t<ul class=\"post-categories\">\n\t\t\t\t\n\t\t\t\t\t\t\t<\/ul>\n\n\t\t\t<a class=\"c-post__link\" href=\"https:\/\/www.d-id.com\/resources\/glossary-hub\/\" aria-labelledby=\"post-meta-2 glossary-2 read-post-2\">\n\t\t\t\t<svg id=\"read-post-2\" class=\"c-post__arrow\" width=\"20\" height=\"18\" viewBox=\"0 0 20 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-label=\"read post\" role=\"img\">\n\t\t\t\t\t<path d=\"M18.0396 0L18.0396 17L1.03956 17\" stroke=\"#090604\" stroke-width=\"2\"\/>\n\t\t\t\t\t<line x1=\"17.4072\" y1=\"16.8887\" x2=\"1.2253\" y2=\"0.706893\" stroke=\"#090604\" stroke-width=\"2\"\/>\n\t\t\t\t<\/svg>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"b-featured-resources__actions b-featured-resources__actions--mobile\">\n\t\t\t\t\t<button class=\"b-featured-resources__btn b-featured-resources__btn--prev\" type=\"button\" aria-label=\"Previous\">\n\t\t\t\t\t\t<svg width=\"54\" height=\"54\" viewBox=\"0 0 54 54\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" role=\"presentation\">\n\t\t\t\t\t\t\t<rect x=\"0.9\" y=\"0.9\" width=\"52.2\" height=\"52.2\" rx=\"26.1\" stroke=\"currentColor\" stroke-width=\"1.8\"\/>\n\t\t\t\t\t\t\t<path d=\"M32.1116 36.4343C32.4611 36.0849 32.4928 35.538 32.2069 35.1526L32.1116 35.0422L23.6206 26.5508L32.1116 18.0593C32.4611 17.7099 32.4928 17.163 32.2069 16.7776L32.1116 16.6672C31.7621 16.3177 31.2152 16.286 30.8299 16.5719L30.7195 16.6672L21.532 25.8547C21.1825 26.2042 21.1507 26.7511 21.4367 27.1364L21.532 27.2468L30.7195 36.4343C31.1039 36.8188 31.7272 36.8188 32.1116 36.4343Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/button>\n\n\t\t\t\t\t<div class=\"b-featured-resources__paging\"><\/div>\n\n\t\t\t\t\t<button class=\"b-featured-resources__btn b-featured-resources__btn--next\" type=\"button\" aria-label=\"Next\">\n\t\t\t\t\t\t<svg width=\"54\" height=\"54\" viewBox=\"0 0 54 54\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" role=\"presentation\">\n\t\t\t\t\t\t\t<rect x=\"0.9\" y=\"0.9\" width=\"52.2\" height=\"52.2\" rx=\"26.1\" stroke=\"currentColor\" stroke-width=\"1.8\"\/>\n\t\t\t\t\t\t\t<path d=\"M21.8884 37.155C21.5389 36.8056 21.5072 36.2587 21.7931 35.8733L21.8884 35.7629L30.3794 27.2715L21.8884 18.78C21.5389 18.4306 21.5072 17.8837 21.7931 17.4983L21.8884 17.3879C22.2379 17.0385 22.7848 17.0067 23.1701 17.2926L23.2805 17.3879L32.468 26.5754C32.8175 26.9249 32.8493 27.4718 32.5633 27.8571L32.468 27.9675L23.2805 37.155C22.8961 37.5395 22.2728 37.5395 21.8884 37.155Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"author":59,"featured_media":9441,"parent":0,"template":"","af-resource-category":[117],"class_list":["post-9437","af-resource","type-af-resource","status-publish","has-post-thumbnail","hentry","af-resource-category-glossary"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Are Sales Training Videos? 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