How-to video production can be as simple as recording something on your phone, or it can be as involved as hiring studios, presenters, and professional video editors. It all comes down to what you\u2019re trying to accomplish and for who. We\u2019ve outlined some helpful best practices that can guide you, especially if you\u2019re new. But the truth is, many how-to video creators are increasingly turning to artificial intelligence to make the process much easier and more effective. <\/p>\n\n\n\n
A how-to video can be an instructional or tutorial<\/a> video designed to teach users about specific tasks, concepts, or skills. Before the internet was available with high bandwidth rates, how-to videos were limited to actual videotapes, with corporate training and classroom learning being typical applications. <\/p>\n\n\n\n Now, with rapid streaming, mobile phone cameras, and social media platforms, creating how-to videos has become more popular and easier than ever. Subjects like cooking, makeup application, and \u201clife hacks\u201d are recorded by amateurs to gain a following and become influencers. Free video channels also enable the distribution of traditional content, such as how-to videos for e-learning, product and explainer videos<\/a>, and infomercials that benefit customer service and branding functions. <\/p>\n\n\n\n A how-to video can be a spur-of-the-moment creation taken with a phone or a complete formal production. The more professional a video looks, the greater the potential for positive branding. If you want to do it manually, here are the basic steps for creating a how-to video:<\/p>\n\n\n\n For those delivering the script and demonstrating how-to actions, you can use talented staff members or hire through an agency. Ensure that the presenter’s look and behavior match your branding objectives.\u00a0<\/p>\n\n\n\n Choose a physical backdrop for the video, making sure it is illuminated properly, and check that it allows for the necessary camera angles. For example, if the how-to video requires close-up shots, you need to be able to get the camera close to the action. <\/p>\n\n\n\n At a minimum, the script should cover all the essential actions needed for whatever you are demonstrating and be timed accordingly. <\/p>\n\n\n\n Video processing software is used here for editing. This includes adding background music (if desired) and text overlays that emphasize important parts of the video. <\/p>\n\n\n\n If the video is posted to social media or your website, monitoring engagement and conversion rates is important. If you don\u2019t see the numbers you want, it is often a good idea to shoot another video with a different approach and check if your metrics improve. <\/p>\n\n\n\n Creators often find this last step especially challenging. Changing an existing video to reach better engagement levels might mean anything from rewriting a title to reshooting the whole thing. This adds expense to something that can already be resource-intensive. <\/p>\n\n\n\n For these and more reasons, how-to video makers are turning to platforms based on artificial intelligence. They take you through a much faster creation process<\/a> that includes:<\/p>\n\n\n\nHow Are How-To Videos Created?<\/strong><\/h2>\n\n\n\n
Select Presenters<\/strong><\/h3>\n\n\n\n
Create a Set<\/strong><\/h3>\n\n\n\n
Write a Choreographed Script<\/strong><\/h3>\n\n\n\n
Edit in Post-Production<\/strong><\/h3>\n\n\n\n
Analyze Metrics<\/strong><\/h3>\n\n\n\n
Using AI to Make How-to Videos <\/strong><\/h2>\n\n\n\n